Dynamics CRM Modules Explained - Episode 2

In the previous post we have seen the brief introduction of Dynamics CRM and Marketing module, I will be continue with other modules in this blog. I will explain the in-detail functionalities and modules later in upcoming posts.

Sales Module

Let us take a look at what a sales module means and what does CRM have in it for making sales experience smoother.

Sales will be taking care of business once the marketing has completed with the campaigning and lead generation.

Sales person need to schedule Meetings, take notes, have tasks in place for reminders, send emails track emails in system for customer business. Dynamics CRM provision all this features and there are many add-on's which could ease up the job of on-site sales person to have optimized sales route and analytics of sales pattern to guess the business success rate.

Once sales person confirms the business opportunity with customer with a meeting or over a phone call, an Opportunity can be captured in Dynamics CRM to track progress and communication of the sales. Different approval levels can be set to opportunities if business requires so.

Products that are required can be attached to the opportunity from the inventory in Dynamics CRM (Products and related functionalities will be discussed in detail in upcoming posts.)

Post business confirmation from customer, sales person can quote the customer for the products, the Quotation will be formal negotiation with customer on the price, agreed terms and conditions, warranty, delivery, etc. so the quotation can be negotiated many times. In Dynamics CRM Opportunity record can be used to create Quotation which will copy over most of the details from Opportunity, Quote can be activated when it is sent to customer, so that quotation is not changed post sending to customer. Depending on negotiation the quotation can be revised any number of times.

There could be times when customer quote the products in batch, like a set on first quarter and second set of products in 2nd quarter and so on, so Dynamics CRM allows sales person to capture the any number of quotation against an opportunity.

Post negotiation, when the quotation approved by customer, sales person need to create Sales order against the quotation to bill the customer for the product/service they have obtained. In Dynamics CRM the Quotation can be converted to Order and the details from the quote will be carried over to sales order.

Once the order is fulfilled, i.e. product is delivered, Invoice will be raised to customer and sent to customer via respective channels. In Dynamics CRM Order record can be fulfilled/partially fulfilled and invoice can be raised for the order. Invoice record will be created in CRM which will be tagged to quote and order record and Invoice can be printed from CRM as per requirement.